Polaroid 2011

Polaroid 2011


“The combination of our new products, Lady Gaga
and the booth were the perfect storm in a good way.”

Jon Pollock, Polaroid’s senior vice president

Grand Slam at CES

The inventor of instant photography found instant success at the International Consumer Electronics Show (CES) with a visually stunning custom exhibit from Skyline Exhibits. The sprawling 80’-by-90’ exhibit provided a platform to launch a line new of Polaroid Grey Label products co-designed with pop diva Lady Gaga, who doubles as Polaroid’s creative director.

“The new booth definitely made a statement that we have a new creative vision for the company,” says Jon Pollock, Polaroid’s senior vice president. “The combination of our new products, Lady Gaga and the booth were the perfect storm in a good way.”

As a result, Polaroid was a popular destination in the Las Vegas Convention Center’s central hall and generated nearly 1.7 billion media impressions from the show, up from 750 million in 2010.

“We were impressed with Skyline’s creativity in designing a booth with out-of-the-box thinking,” Pollock says. “The creative team did a really good job of taking our requirements and expressing them in a design with a lot of the Polaroid personality.”
 

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Name

Polaroid

 

Primary Business

Computers, Electronics
& Technology

 

Exhibit Size

80’ x 90’

 

Products / Services

Custom

 

Key Objectives

Design
Merchandising
Turnkey Service