oneworld Alliance

Alliance Soars With Unified Look

An exhibit inspired by an airport terminal was the most popular destination at the annual Global Business Travel Association exposition. Thirteen tail fins representing the current member airlines in the oneworld alliance, plus member-elect carriers airberlin and Kingfisher Airlines, lined the aisles and surrounded a large common space, similar to a premium airport lounge.

“Skyline exceeded our expectations in creating a stunning presence for the oneworld brand,” says Fiona Munn, oneworld Brand Manager. “They really brought the brand elements to life. Our exhibit space feels like you’re standing on the tarmac of an airport.”

“We had more traffic than ever before,” says Steven Waterfield, oneworld Manager of Global Corporate Sales. “Some corporate customers came back multiple times, and we saw more of our customers because of that.”

Waterfield and Munn appreciated Skyline’s service and advice. “Skyline could not have worked any harder to make the exhibit 100 percent right,” Munn says.
 

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