Leblanc 2011

leblanc 2011


“People came up to say our booth was the most beautiful at the show.”

Melanie Lachance, Leblanc marketing and operations director

Think Visually, Attract Globally

Hoping to attract attention at a major show, G.E. Leblanc Inc. glowed in a 30’-by-40’ exhibit featuring backlit towers and hanging cubes.

“We were shining,” says Melanie Lachance, Leblanc marketing and operations director. “It looked very modern. We manufacture hi-tech equipment, and the exhibit reflected our philosophy. People came up to say our booth was the most beautiful at the show.”

Large, backlit graphics, visible from every direction, gave Leblanc more impact and drew prospects, helping to initiate expansion into a new market—South America. “We reached our target,” Lachance says. “We met many new customers, including a lot from South America.”

Leblanc, a Canadian company, asked Skyline to arrange a worry-free experience. The exhibit was designed in Montreal, fabric graphics produced in St. Paul, installed and disassembled at the show in Chicago, using rental framework.

“I was very impressed,” Lachance says. “Skyline managed a tight schedule. Everything they said they would do, they have done. They took care of everything.”.

 

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Name

G.E. Leblanc Inc.

 

Primary Business

Manufacturing & Industrial

 

Exhibit Size

30’ x 40’

 

Products / Services

PictureCube
Engage
Exhibit Rental

 

Key Objectives

Design
Turnkey Service