Eurocopter 2010

Eurocopter 2010


“Skyline used every inch of the booth to promote
branding and messaging. It flowed flawlessly.”

Brenda Reuland

Thinking Without Limits

Eurocopter rose above the competition at Heli-Expo, North America’s biggest helicopter show with a brand-building, doubledecker exhibit stretching 120′ per side.

“The results at Heli-Expo reaffirmed our position in the market. The traffic was amazing. We were busy all the time,” says Brenda Reuland, vice president of Communications & Public Relations, American Eurocopter. “One objective was to look strong with a strong brand. We did that with a combination of product and design. All our customers were saying, ‘What a fabulous booth.’”

The exhibit was designed to reflect the Eurocopter brand, showcase the company’s innovative technology, including five helicopters flown in for the event, and create an environment for conducting business.

“I think we showed that we are the No. 1 helicopter manufacturer. Skyline helped us confirm that,” Reuland says.

“Everybody loved the design,” Reuland says. “It was exactly what we were looking for.”
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Name

Eurocopter

 

Primary Business

Manufacturing & Industrial
Government & Public
Service

 

Exhibit Size

120’ x 120’

 

Products / Services

Fabric Structures
Custom
Fabric Graphics

 

Key Objectives

Design
Consistency
Customer service
Turnkey service