Activision Blizzard

Activision Blizzard Call of Duty Event 2011


“The exhibit made Activision look enormous, powerful, unbeatable.”

Keith Cox, Activision Blizzard

Designing for Total Domination

Activision Blizzard crushed the competition at a major show with an overpowering, 25-meter-square exhibit to introduce seven titles. When the GAMEfest annual retail conference added a three-day consumer gaming event, Activision more than tripled its booth space and asked Skyline to design an exhibit to dominate the hall.

“Skyline gave us exactly what we requested,” says Keith Cox, Trade Marketing Manager for Activision Blizzard. “The exhibit made Activision look enormous, powerful, unbeatable.”

Attendees played Activision games on over 100 interactive stations and watched an exclusive preview of Prototype 2 in a theater setting.

Nearly 30,000 video gamers swarmed the exhibition center, and most crowded into the Activision exhibit to test drive advance releases for the first time.

“Our main objective was to let retail managers and gamers sample our products,” Cox says. “Large graphics created strong flavors for each of our brands, and the large number of stations minimized waiting. We keep coming back to Skyline because of the stunning service—creative and cost effective with timely delivery.”

 

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Name

Activision Blizzard

 

Primary Business

Computers, Electronics & Technology

 

Exhibit Size

25-meter square

 

Products / Services

SkyTruss
Custom

 

Key Objectives

Design
Merchandising
Turnkey service